PRODUCT DESIGNER
Equipment Support 1993 Re-issue.

EQUIPMENT SUPPORT 93

The adidas EQT line is significant for its cult classic status as well as its impact on the brand's entire strategy. Created as a response to a troubling time for adidas in the late 1980's, adidas Equipment was a complete reassessment of the companies  DNA, from looks to the logo to colours, yet it still took things back to the essence and stayed true to Adi Dassler's design principles of purity and sportswear as a tool in empowering the athlete.